@font-face{font-family:Manrope;font-style:normal;font-weight:400;font-display:swap;src:url('assets/fonts/manrope-400.ttf') format('truetype')}
@font-face{font-family:Manrope;font-style:normal;font-weight:500;font-display:swap;src:url('assets/fonts/manrope-500.ttf') format('truetype')}
@font-face{font-family:Manrope;font-style:normal;font-weight:600;font-display:swap;src:url('assets/fonts/manrope-600.ttf') format('truetype')}
@font-face{font-family:Manrope;font-style:normal;font-weight:700;font-display:swap;src:url('assets/fonts/manrope-700.ttf') format('truetype')}
@font-face{font-family:Prata;font-style:normal;font-weight:400;font-display:swap;src:url('assets/fonts/prata-400.ttf') format('truetype')}

:root{--ink:#242622;--muted:#6d7069;--paper:#f5f3ed;--white:#fcfbf7;--line:#d9d7cf;--sage:#80877a;--sage-dark:#3f493f;--sand:#ded8cd;--serif:"Prata",Georgia,serif;--sans:"Manrope",Arial,sans-serif;--shadow:0 24px 70px rgba(35,37,32,.12)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:84px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}a{color:inherit;text-decoration:none}button,input{font:inherit}button{color:inherit}.container{width:min(1180px,calc(100% - 48px));margin-inline:auto}.skip-link{position:fixed;top:8px;left:8px;z-index:9999;padding:10px 16px;background:#fff;transform:translateY(-150%)}.skip-link:focus{transform:none}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.site-header{height:76px;border-bottom:1px solid rgba(36,38,34,.12);background:rgba(245,243,237,.9);backdrop-filter:blur(14px);position:sticky;top:0;z-index:50}.header-inner{height:76px;display:flex;align-items:center;justify-content:space-between}.brand{display:inline-flex;align-items:center;gap:11px;font-family:var(--serif);font-size:22px;letter-spacing:-.4px}.brand-mark{display:grid;place-items:center;width:30px;height:30px;border:1px solid var(--ink);border-radius:50%}.brand-mark:before,.brand-mark:after,.brand-mark i{content:"";position:absolute;height:1px;width:17px;background:var(--ink);transform:rotate(60deg)}.brand-mark:after{transform:rotate(-60deg)}.brand-mark i{transform:none}.brand-mark{position:relative}.desktop-nav{display:flex;gap:34px;font-size:13px;font-weight:600}.desktop-nav a,.text-button{transition:opacity .2s}.desktop-nav a:hover,.text-button:hover{opacity:.55}.header-actions{display:flex;align-items:center;gap:15px}.text-button{border:0;background:none;font-size:13px;font-weight:600;cursor:pointer}.button{border:1px solid transparent;display:inline-flex;align-items:center;justify-content:center;gap:16px;min-height:54px;padding:0 24px;font-weight:600;font-size:13px;letter-spacing:.01em;cursor:pointer;transition:transform .2s,background .2s,color .2s,border .2s}.button:hover{transform:translateY(-2px)}.button-dark{background:var(--ink);color:var(--white)}.button-dark:hover{background:#41443e}.button-small{min-height:42px;padding-inline:18px}.button-ghost{border-color:var(--ink)}.button-ghost:hover{background:var(--ink);color:#fff}.button-light{background:var(--white);color:var(--ink)}.button-light:hover{background:var(--sand)}.button-full{width:100%}.button svg{width:18px;fill:none;stroke:currentColor;stroke-width:1.5}.menu-button,.mobile-nav{display:none}
.hero{min-height:calc(100vh - 76px);padding:78px 0 54px;display:flex;align-items:center;overflow:hidden}.hero-grid{display:grid;grid-template-columns:44% 56%;align-items:center}.hero-copy{padding-right:44px;position:relative;z-index:2}.eyebrow{text-transform:uppercase;letter-spacing:.18em;font-size:10px;font-weight:700;margin:0 0 21px;color:var(--muted)}.eyebrow>span{width:27px;height:1px;background:currentColor;display:inline-block;vertical-align:middle;margin-right:10px}.eyebrow.light{color:#c8ccc2}.hero h1,.section h2,.final-cta h2{font-family:var(--serif);font-weight:400;letter-spacing:-.055em;line-height:1.07;margin:0}.hero h1{font-size:clamp(58px,6.5vw,99px);max-width:650px}.hero h1 em,.section h2 em,.final-cta h2 em{font-weight:400;color:var(--sage);display:block}.hero-lead{font-size:16px;color:var(--muted);max-width:570px;margin:28px 0 31px;line-height:1.7}.hero-buttons{display:flex;gap:12px;flex-wrap:wrap}.trust-list{list-style:none;padding:31px 0 0;margin:31px 0 0;border-top:1px solid var(--line);display:flex;gap:25px;flex-wrap:wrap;font-size:10px;text-transform:uppercase;letter-spacing:.11em;font-weight:700}.trust-list li{display:flex;gap:7px}.trust-list span{color:var(--sage)}.hero-visual{position:relative;margin-right:-6vw}.image-shell{height:min(690px,72vh);min-height:560px;overflow:hidden;position:relative;background:#ddd9cf}.image-shell img{width:100%;height:100%;object-fit:cover;object-position:center}.image-shell:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(245,243,237,.12),transparent 30%);pointer-events:none}.face-lines{position:absolute;inset:0;width:100%;height:100%;fill:none;stroke:rgba(255,255,255,.62);stroke-width:1;filter:drop-shadow(0 1px 1px rgba(0,0,0,.2))}.face-lines circle{fill:#fff}.scan-card{position:absolute;z-index:2;background:rgba(252,251,247,.92);backdrop-filter:blur(8px);padding:12px 17px 12px 39px;min-width:156px;box-shadow:0 12px 32px rgba(0,0,0,.08)}.scan-card i{position:absolute;left:15px;top:17px;width:9px;height:9px;border-radius:50%;background:var(--sage)}.scan-card span,.scan-card b{display:block}.scan-card span{font-size:8px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}.scan-card b{font-size:11px;margin-top:3px}.scan-top{top:24%;left:10%}.scan-bottom{right:9%;bottom:12%}.visual-note{position:absolute;bottom:-32px;left:4%;font-size:10px;max-width:280px;text-transform:uppercase;letter-spacing:.09em;line-height:1.6}.visual-note span{font-size:18px;margin-right:8px}
.section{padding:130px 0}.section-heading{text-align:center;margin-inline:auto}.section-heading.narrow{max-width:710px}.section h2,.final-cta h2{font-size:clamp(42px,5vw,70px)}.section-heading>p:last-child{color:var(--muted);max-width:610px;margin:25px auto 0}.steps-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:75px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.step{padding:43px 45px 40px;position:relative;border-right:1px solid var(--line)}.step:first-child{padding-left:0}.step:last-child{border:0}.step-no{font-family:var(--serif);color:var(--sage);font-size:12px}.step-icon{font-family:var(--serif);font-size:50px;line-height:1;margin:24px 0}.step h3,.metric-list h3{font-family:var(--serif);font-weight:400;font-size:22px;margin:0 0 10px}.step p,.metric-list p{color:var(--muted);font-size:13px;margin:0;line-height:1.7}
.metrics{background:var(--white)}.metrics-grid{display:grid;grid-template-columns:44% 56%;gap:90px;align-items:start}.metrics-copy{position:sticky;top:120px}.metrics-copy h2 em{display:inline}.metrics-copy>p:not(.eyebrow){color:var(--muted);max-width:430px;margin:28px 0}.inline-link{display:inline-flex;gap:12px;align-items:center;padding-bottom:5px;border-bottom:1px solid var(--ink);font-size:12px;font-weight:700}.inline-link span{font-size:16px}.metric-list{border-top:1px solid var(--line)}.metric-list article{display:grid;grid-template-columns:48px 1fr 36px;gap:20px;padding:29px 4px;border-bottom:1px solid var(--line);align-items:start}.metric-list article>span{font-family:var(--serif);font-size:11px;color:var(--sage);margin-top:8px}.metric-list article>b{font-size:25px;font-weight:400;color:var(--sage);text-align:right}.metric-list h3{font-size:21px;margin-bottom:7px}
.photo-guide{background:var(--sage-dark);color:var(--white);padding:0}.guide-grid{display:grid;grid-template-columns:55% 45%;min-height:720px}.guide-panel{padding:115px 100px 110px 0}.guide-panel h2{max-width:660px}.guide-panel h2 em{color:#b8bcae}.guide-panel>p:not(.eyebrow){color:#c8ccc2;max-width:600px;margin:28px 0 38px}.do-dont{display:grid;grid-template-columns:1fr 1fr;gap:45px;border-top:1px solid rgba(255,255,255,.16);padding-top:28px;margin-bottom:36px}.do-dont h3{font-family:var(--serif);font-size:16px;font-weight:400}.do-dont h3 i{font-family:var(--sans);font-style:normal;margin-right:7px}.do-dont ul{list-style:none;padding:0;margin:0;font-size:12px;color:#c8ccc2}.do-dont li{padding:5px 0}.do-dont li:before{content:"—";margin-right:8px}.portrait-diagram{background:#c9c7bc;position:relative;display:grid;place-items:center;overflow:hidden;color:var(--ink)}.portrait-diagram:before{content:"";position:absolute;width:420px;height:530px;border:1px solid rgba(36,38,34,.22);border-radius:50% 50% 44% 44%;top:12%;left:50%;transform:translateX(-50%)}.portrait-head{width:270px;height:360px;background:#b4a99d;border-radius:48% 48% 44% 44%;position:relative;box-shadow:inset 16px 0 30px rgba(255,255,255,.12),inset -18px 0 28px rgba(36,38,34,.1)}.hair{position:absolute;inset:-15px -8px auto;height:130px;background:#575850;border-radius:52% 52% 35% 35%;clip-path:polygon(0 0,100% 0,96% 78%,80% 64%,60% 83%,40% 65%,20% 82%,4% 69%)}.ear{position:absolute;width:26px;height:71px;background:#afa397;top:145px;border-radius:50%}.e1{left:-16px}.e2{right:-16px}.eye{position:absolute;width:43px;height:7px;border-top:2px solid #3d3e39;border-radius:50%;top:155px}.ey1{left:50px}.ey2{right:50px}.nose{position:absolute;left:50%;top:156px;width:25px;height:87px;border-left:1px solid rgba(36,38,34,.38);border-bottom:1px solid rgba(36,38,34,.38);transform:translateX(-50%) skew(-7deg);border-radius:0 0 0 13px}.mouth{position:absolute;width:71px;height:14px;left:50%;top:271px;border-bottom:2px solid #72665f;border-radius:50%;transform:translateX(-50%)}.axis{position:absolute;background:rgba(255,255,255,.65)}.axis-v{height:84%;width:1px}.axis-h{width:78%;height:1px}.corner{position:absolute;width:52px;height:52px;border-color:var(--white);border-style:solid}.c1{top:8%;left:8%;border-width:1px 0 0 1px}.c2{top:8%;right:8%;border-width:1px 1px 0 0}.c3{bottom:8%;left:8%;border-width:0 0 1px 1px}.c4{bottom:8%;right:8%;border-width:0 1px 1px 0}.portrait-diagram p{position:absolute;bottom:5%;font-size:9px;text-transform:uppercase;letter-spacing:.18em;font-weight:700}
.reality{background:#e5e2da}.reality-grid{display:grid;grid-template-columns:45% 55%;gap:85px;align-items:center}.big-quote{font-family:var(--serif);font-size:150px;color:var(--sage);line-height:.35}.big-quote span{font-size:43px;color:var(--ink);line-height:1.35;display:block;margin-left:45px}.reality-copy h2{font-size:55px}.reality-copy h2 em{display:inline}.reality-copy>p:not(.eyebrow){color:var(--muted);margin:27px 0}.fact-row{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:30px 0}.fact-row div{padding:18px 16px;border-right:1px solid var(--line)}.fact-row div:first-child{padding-left:0}.fact-row div:last-child{border:0}.fact-row b,.fact-row span{display:block}.fact-row b{font-family:var(--serif);font-weight:400;font-size:15px}.fact-row span{color:var(--muted);font-size:9px;text-transform:uppercase;letter-spacing:.08em;margin-top:3px}
.row-heading{display:flex;justify-content:space-between;align-items:end;text-align:left}.row-heading .eyebrow{margin-bottom:13px}.row-heading h2 em{display:inline}.article-grid{display:grid;grid-template-columns:1.35fr 1fr 1fr;gap:22px;margin-top:60px}.article-card{background:var(--white);transition:transform .25s,box-shadow .25s}.article-card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}.article-art{height:250px;position:relative;overflow:hidden;background:#d8d5cb}.article-art b{position:absolute;right:18px;top:15px;font-family:var(--serif);font-weight:400;font-size:11px}.article-body{padding:25px 25px 28px}.article-body>span{font-size:9px;text-transform:uppercase;letter-spacing:.13em;color:var(--sage);font-weight:700}.article-body h3{font-family:var(--serif);font-size:21px;line-height:1.45;font-weight:400;margin:12px 0}.article-body p{font-size:12px;color:var(--muted)}.article-body strong{font-size:10px;text-transform:uppercase;letter-spacing:.08em}.art-one{background:#b5b5aa}.mini-face{position:absolute;width:145px;height:190px;border-radius:50% 50% 46% 46%;background:#9b8f86;left:50%;top:39px;transform:translateX(-50%)}.mini-face:before{content:"";position:absolute;inset:-12px -5px auto;height:68px;background:#51534e;border-radius:50% 50% 20% 20%}.art-one i{position:absolute;width:210px;height:1px;background:rgba(255,255,255,.7);top:50%;left:50%;transform:translateX(-50%);box-shadow:0 -52px rgba(255,255,255,.4),0 52px rgba(255,255,255,.4)}.art-two span{position:absolute;width:180px;height:180px;border:1px solid var(--sage-dark);border-radius:50%;left:50%;top:34px;transform:translateX(-50%)}.art-two span:before,.art-two span:after{content:"";position:absolute;background:var(--sage-dark)}.art-two span:before{height:220px;width:1px;left:50%;top:-20px}.art-two span:after{width:220px;height:1px;top:50%;left:-20px}.art-two i{position:absolute;width:70px;height:40px;border:1px solid var(--sage-dark);border-width:1px 0;left:50%;top:102px;transform:translateX(-50%)}.art-three{background:#464d45}.art-three span{position:absolute;inset:35px;border:1px solid rgba(255,255,255,.7)}.art-three span:after{content:"";position:absolute;width:90px;height:118px;border-radius:50%;border:1px solid rgba(255,255,255,.7);left:50%;top:15px;transform:translateX(-50%)}.art-three i{position:absolute;inset:20px;border:1px dashed rgba(255,255,255,.25)}.art-three b{color:white}
.faq{background:var(--white);border-top:1px solid var(--line)}.faq-grid{display:grid;grid-template-columns:38% 62%;gap:90px}.faq-heading{position:sticky;top:120px;align-self:start}.faq-heading h2 em{display:inline}.faq-heading>p:last-child{color:var(--muted);font-size:13px;max-width:350px}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line);padding:23px 0}.faq-list summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:25px;font-family:var(--serif);font-size:19px}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary span{font-family:var(--sans);font-weight:400}.faq-list details[open] summary span{transform:rotate(45deg)}.faq-list details p{font-size:13px;color:var(--muted);max-width:650px;margin:14px 40px 0 0}
.final-cta{background:var(--ink);color:var(--white);padding:85px 0}.cta-inner{display:flex;align-items:center;justify-content:space-between;gap:70px}.final-cta h2{font-size:50px}.final-cta h2 em{display:inline;color:#b8bcae}.final-cta p:not(.eyebrow){color:#aeb1aa;font-size:12px}.site-footer{background:#1b1d1a;color:#d8dad4;padding:72px 0 25px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.5fr;gap:60px}.footer-grid h2{font-size:9px;text-transform:uppercase;letter-spacing:.15em;margin:0 0 20px;color:#8e918b}.footer-grid a:not(.brand){display:block;font-size:11px;margin:9px 0;color:#b6b9b2}.footer-grid p{font-size:11px;color:#8e918b}.footer-bottom{display:flex;justify-content:space-between;border-top:1px solid rgba(255,255,255,.1);margin-top:55px;padding-top:20px;font-size:9px;text-transform:uppercase;letter-spacing:.1em;color:#72766f}
.captcha-modal{width:min(520px,calc(100% - 28px));padding:0;border:0;background:transparent}.captcha-modal::backdrop{background:rgba(23,25,22,.72);backdrop-filter:blur(5px)}.captcha-card{background:var(--white);padding:42px;position:relative;box-shadow:var(--shadow)}.captcha-card h2{font-family:var(--serif);font-weight:400;font-size:32px;line-height:1.2;margin:0 0 13px}.captcha-card>p:not(.eyebrow):not(.modal-note){color:var(--muted);font-size:12px}.modal-close{position:absolute;right:16px;top:13px;border:0;background:none;font-size:25px;cursor:pointer}.puzzle-wrap{background:var(--paper);border:1px solid var(--line);padding:18px;margin:24px 0 15px}.puzzle-expression{display:flex;justify-content:center;align-items:center;gap:14px;font-family:var(--serif);font-size:26px}.puzzle-expression strong{font-weight:400}.puzzle-expression input{width:64px;height:48px;text-align:center;border:1px solid var(--line);background:#fff;outline:0}.puzzle-expression input:focus{border-color:var(--ink)}.captcha-status{font-size:11px;text-align:center;color:#a13e32;min-height:18px;margin-top:8px}.consent-row{display:flex;gap:11px;align-items:flex-start;font-size:10px;color:var(--muted);line-height:1.5;margin:17px 0}.consent-row input{margin-top:2px;accent-color:var(--ink)}.modal-note{text-align:center;font-size:9px!important;text-transform:uppercase;letter-spacing:.07em;color:#969991;margin:14px 0 0}
.reveal{opacity:1;transform:none}.reveal.visible{animation:reveal-in .7s ease both}.reveal-delay.visible{animation-delay:.12s}@keyframes reveal-in{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal.visible{animation:none}.button,.article-card{transition:none}}

/* Editorial pages */
.page-hero{padding:100px 0 75px;border-bottom:1px solid var(--line)}.page-hero .breadcrumbs{font-size:10px;text-transform:uppercase;letter-spacing:.12em;color:var(--muted);margin-bottom:28px}.page-hero h1{font-family:var(--serif);font-size:clamp(45px,6vw,78px);line-height:1.13;letter-spacing:-.045em;font-weight:400;max-width:970px;margin:0}.page-hero h1 em{font-weight:400;color:var(--sage)}.page-hero .lead{font-size:18px;color:var(--muted);max-width:750px;margin:30px 0 0}.article-layout{display:grid;grid-template-columns:230px minmax(0,720px);gap:90px;justify-content:center;padding:85px 0 120px}.article-toc{position:sticky;top:115px;align-self:start;border-top:1px solid var(--line);padding-top:17px}.article-toc b{font-size:9px;text-transform:uppercase;letter-spacing:.14em}.article-toc a{display:block;font-size:11px;color:var(--muted);padding:8px 0}.prose h2{font-family:var(--serif);font-size:36px;line-height:1.25;font-weight:400;margin:65px 0 20px;letter-spacing:-.02em}.prose h2:first-child{margin-top:0}.prose h3{font-family:var(--serif);font-weight:400;font-size:23px;margin:38px 0 12px}.prose p,.prose li{color:#555951}.prose li{margin-bottom:8px}.prose a{text-decoration:underline;text-underline-offset:3px}.prose .callout{border-left:3px solid var(--sage);background:#ece9e1;padding:20px 24px;margin:32px 0}.prose .callout p{margin:0}.prose blockquote{font-family:var(--serif);font-size:26px;line-height:1.5;margin:40px 0;padding:0 0 0 25px;border-left:1px solid var(--sage)}.prose table{width:100%;border-collapse:collapse;margin:30px 0;font-size:13px}.prose th,.prose td{text-align:left;padding:14px;border-bottom:1px solid var(--line);vertical-align:top}.prose th{font-size:10px;text-transform:uppercase;letter-spacing:.1em}.source-list{padding:0;list-style:none;counter-reset:sources}.source-list li{counter-increment:sources;padding:14px 0 14px 42px;border-bottom:1px solid var(--line);position:relative}.source-list li:before{content:counter(sources,decimal-leading-zero);position:absolute;left:0;top:16px;font-family:var(--serif);color:var(--sage)}.article-cta{background:var(--sage-dark);color:#fff;padding:35px;margin-top:60px}.article-cta h2{font-size:29px;margin:0 0 10px}.article-cta p{color:#c8ccc2}.cards-index{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;padding:75px 0 120px}.index-card{background:var(--white);padding:34px;min-height:270px;display:flex;flex-direction:column}.index-card span{font-size:9px;text-transform:uppercase;letter-spacing:.13em;color:var(--sage)}.index-card h2{font-family:var(--serif);font-size:25px;line-height:1.4;font-weight:400}.index-card p{font-size:12px;color:var(--muted)}.index-card strong{font-size:11px;margin-top:auto}

@media(max-width:920px){.desktop-nav,.header-actions>.text-button{display:none}.menu-button{display:block;width:42px;height:42px;border:1px solid var(--line);background:none}.menu-button span{display:block;width:17px;height:1px;background:var(--ink);margin:5px auto}.mobile-nav{position:absolute;top:76px;left:0;right:0;background:var(--paper);padding:20px 24px;border-bottom:1px solid var(--line)}.mobile-nav.open{display:block}.mobile-nav a{display:block;padding:12px;font-size:13px}.hero{padding-top:45px}.hero-grid{grid-template-columns:1fr}.hero-copy{padding:0 0 50px}.hero-visual{margin-right:0}.image-shell{height:600px}.metrics-grid,.reality-grid,.faq-grid{grid-template-columns:1fr;gap:55px}.metrics-copy,.faq-heading{position:static}.guide-grid{grid-template-columns:1fr}.guide-panel{padding-right:0}.portrait-diagram{min-height:650px}.article-grid{grid-template-columns:1fr 1fr}.article-card.featured{grid-column:span 2;display:grid;grid-template-columns:1fr 1fr}.footer-grid{grid-template-columns:2fr 1fr 1fr}.footer-grid>div:last-child{grid-column:1/-1}.article-layout{grid-template-columns:1fr;padding-top:55px}.article-toc{position:static}.cards-index{grid-template-columns:1fr 1fr}}
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